Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommedations section is very revealing because, as mentioned earlier, your instructor will have a good idea of how much work you put into the case from the quality of your recommendations. Thoroughly search the companys Web site for information such as the companys history and performance, and download all relevant information at the beginning of your project. Compact disk sources such as Lotus One Source and InfoTrac provide an amazing amount of good information, including summaries of recent articles written on specific companies that you can then access in the library. Use these as a guide for writing the case analysis. They often illuminate the important issues that have to be covered in the discussion. If you follow the guidelines in this section, you should be able to write a thorough and effective evaluation. In it you outline briefly what the company does, how it developed historically, what problems it is experiencing, and how you are going to approach the issues in the case write-up. Annual reports on a Form 10-K often provide an organization chart. Companies themselves provide information if you write and ask for it. Fortune, BusinessWeek, and Forbes have many articles on companies featured in most cases.
Case Studies: Table of Contents.