Keywords: Internal marketing, Internal customer, Service quality, Quality gap. Parents, yet based on the literature review to date, empirical study on public quality of. And 3) extend the literature on service quality in high schools covering the. Between service quality and students satisfaction at higher educational institutions in Malaysia. Literature Review. The services literature focuses on perceived. Sep 1, 2012. This study attempts to assess the quality of educational services offered in. Literature Review: Service Quality in Educational Institutions.
Servqual methodology is proven to be a powerful tool to analyze the quality of services in different sections of science and industry. The results show that in the current educational center, there are quality gaps in all the service quality dimensions; the most outstanding gap is for responsiveness dimension and the least one is for reliability.
Willingness to put more efforts. Literature Review. 1998; Cronin Taylor, 1992). Application of concept of service quality in educational institutions has been.
Procedia Social and Behavioral Sciences, 15(2011. Doi:spro. Gronroos, 1992, gronroos, C. (1992). Service Management: A Management Focus for Service Competition. In C. H. Lovelock (Eds. Managing Services: Marketing, Operations, and Human Resources (pp.
Keywords, technical and Vocational Education ; Quality of Services ; ServQual Model ; Service Gaps, references, foroughi Abari et al., 2011. Foroughi Abari, A.A., Yarmohammadian, M.H., Esteki, M. (2011). Assessment of quality of education a non-governmental university via servqual model.