Collier, Virginia Tech "This book is sure to become the standard reference in its field. Anyone seeking to develop or publish white papers should buy this book, study its approach, and follow its recommendations. The entire process is laid out so that even a trinket dispenser could understand. I will introduce Stelzner's books to my clients.". Mark Amtower, Amtower Company, www. GovernmentMarketing m "Michael Stelzner's book gives readers a double dose of helpful information: research to show how important white papers can be, and advice informed by his extensive experience. Dump those worthless brochures right now! Instead arm your sales force with well-written white papers that prove your firm's expertise without sounding like self-promoting puffery. As a lead generation tool, they can't be beat.
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This is the definitive guide to intelligent lead generation using white papers.". Andrew Goodman, Author, Winning Results with Google AdWords \"Michael Stelzner's, writing White Papers is a terrific guide for everyone, including the pro, who writes and markets with white papers. Barry Harrigan, Founder - Ziff Davis Web Buyer's Guide White Paper Library "Is it a good book? It's an excellent book. Whether you are employed or a freelancer, Stelzner's book tells you everything you need to know about writing white papers. Heather Foster, Director, Marketing, KnowledgeStorm "For marketers, white papers provide a forum to make persuasive arguments and build mindshare for new product solutions. Regardless of your communication objective, Michael Stelzner's new book provides a road map that every white paper producer should follow.". Lori Richardson, Sales Coach, Trainer, Author, m "If you don't know how to write a white paper, Michael Stelzner's book teaches you how. If you know how to write one, his book makes you better at it. Better still, it shows you how to write really, really good white papers." Nick Usborne, Author, Net Words: Creating High-Impact Online Copy, m "What a fantastic resource! Writing White Papers offers detailed tips on every aspect of the process, including how to market the paper through syndication, pay-per-click ads, and carefully-thought- out online lead capture forms.